Where To Sell Digital Products

If you’re creating digital products in 2025—whether it’s planners, templates, invitations, or educational content—where you sell is just as important as what you sell. Choosing the right platform impacts your visibility, your profits, and how much control you have over your shop.

As someone who’s built a 7-figure business selling digital products, I’ve seen firsthand how powerful the right platform can be. In this blog, I’m breaking down the three most popular places to sell—and why one, in particular, is my current favorite.

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1. Etsy: Built-in traffic, but high fees

Let’s start with Etsy—the go-to platform for many creators entering the digital product space. As one of the largest online marketplaces for handmade, vintage, and digital items, Etsy attracts millions of shoppers every month. If you’re selling digital downloads like planners, printable art, wedding templates, or baby shower games, there’s already a hungry audience searching for them on Etsy.

The biggest advantage of Etsy is its built-in traffic. You don’t need to be an expert in SEO or spend money on ads right away. People are already coming to the platform looking for exactly what you might be offering, making it a solid choice for beginners.

Pros:

• Massive existing audience: Etsy has global reach and a loyal customer base that actively searches for digital downloads.

• Easy to set up: Opening a shop can take as little as 30 minutes with no web development required.

• Great for beginners: If you don’t have a website or audience yet, Etsy can help get your products in front of buyers immediately.

However, Etsy’s popularity comes at a cost—literally.

Cons:

• Fees add up quickly: You’ll pay a listing fee for each item, a transaction fee on each sale, and possibly mandatory participation in Etsy’s offsite ads program. These expenses can quickly eat into your margins.

• Limited control: Etsy’s algorithms decide how and when your products are shown, and you have little control over how your shop is displayed.

• Policy risk: Etsy has strict seller policies and can suspend shops without warning. This can be stressful, especially if your shop is your primary source of income.

Think of Etsy as setting up a booth in a bustling marketplace. Yes, there’s plenty of foot traffic—but you’re also paying rent, dealing with unpredictable rules, and competing with hundreds of similar vendors. It’s a great place to start and validate your products, but as your business grows, many sellers begin looking for platforms with lower fees and more control.

2. Your own website: Total control, but you’re on your own

If you want complete control over your digital product business, there’s no better option than launching your own website. Platforms like Shopify and WooCommerce give you the flexibility to design your shop exactly the way you envision it—from the layout and branding to your checkout process and customer communication.

This path is ideal for creators who are building a long-term brand and want full ownership of their platform, customer data, and profit margins. With your own site, you don’t have to worry about policy changes, third-party suspensions, or platform fees cutting into your revenue.

Pros:

• Full control over branding, pricing, and customer experience: You can create a completely customized storefront that reflects your brand voice, aesthetic, and product ecosystem.

• No platform restrictions or account risk: You’re not subject to third-party rules, and your income stream isn’t dependent on someone else’s algorithm or policy decisions.

• 100% of the profits are yours: There are no listing fees or commissions—what you earn is what you keep (minus standard payment processor fees).

However, this independence also means you’re responsible for everything—from setting up your domain and building the site to driving traffic and maintaining the backend.

Cons:

• Requires traffic generation: You’ll need to actively market your products through SEO, paid advertising, email marketing, social media, or influencer partnerships.

• Website setup and maintenance can be tech-heavy: While Shopify is more user-friendly, WooCommerce requires basic WordPress knowledge. Both platforms may require time and investment in web design, hosting, plugins, and ongoing updates.

This route gives you the most freedom and the highest earning potential—but it also comes with the most responsibility. It’s best suited for creators who are ready to invest in their long-term growth, build an audience, and commit to consistent marketing efforts. Think of it as owning your own store on Main Street—it takes more work, but you call all the shots and keep all the rewards.

Start your free trial for Shopify here →

3. Temzli: My favorite platform in 2025

Now let’s talk about Temzli—the fastest-growing marketplace for digital products in 2025, and my personal favorite. Temzli is specifically designed for digital product sellers and offers the best of both worlds: the ease and visibility of a marketplace like Etsy, combined with the ownership and profit potential of your own website.

Temzli is built from the ground up with creators in mind. From the way listings are displayed to how the platform markets its vendors, it’s clear this space was intentionally crafted for people who want to grow a sustainable, digital-first business—without the headache of fees or algorithms working against them.

Why Temzli stands out:

• No fees or commissions: You pay a flat $9.99/month, and that’s it. No listing fees, no transaction fees, no surprise deductions. You keep 100% of every sale, which means more money in your pocket.

• Built-in traffic: Temzli brings organic, ready-to-buy traffic directly to your shop. The marketplace is actively growing and attracts a niche audience looking specifically for digital products like planners, templates, and educational resources.

• Easy setup: You don’t need tech skills, a website, or coding knowledge to launch. The platform’s clean interface and guided setup make it incredibly simple to get started.

• Creator-focused: Temzli doesn’t just let you sell—it helps you grow. With community tools, featured vendor promotions, and a dashboard built for digital products, you’ll feel supported from day one.

In many ways, Temzli feels like if Etsy and Shopify had a baby—but without the policies, commissions, or competition overwhelm. It’s intentionally designed to help your products shine in a curated, conversion-friendly space.

Getting started on Temzli is easy:

Choose your shop plan: Head to Temzli.com and select the plan that fits your stage of business. Whether you’re just starting out or ready to scale, there’s an option for you.

Pick a brand name: This is your shop’s identity—make it memorable, descriptive, and aligned with your audience.

Upload your visuals: Add your logo and banner to personalize your shop’s look and match your brand vibe.

Add your products: Upload your digital files, write compelling product descriptions, and set your pricing.

Go live and start selling: Your products will be immediately visible to thousands of users browsing the marketplace daily.

Whether you’re brand new to digital product sales or you’ve already tested other platforms, Temzli is a platform that grows with you. It’s ideal for sellers who want fewer fees, more freedom, and a streamlined setup that allows you to focus on your products—not platform policies.

If you’re looking for a low-maintenance, high-impact way to launch or expand your digital business in 2025, Temzli should be at the top of your list.

Open your shop on Temzli for $1 the first month →

Final Thoughts: Where should you sell?

The truth is—there’s no one-size-fits-all answer when it comes to choosing the best platform for selling digital products. It all depends on where you are in your business journey, your goals, and how much time and control you want over the process.

If you’re just getting started and want to validate your ideas with minimal setup, Etsy is a great entry point. You’ll benefit from its built-in traffic and established buyer base, even if you pay a bit more in fees. It’s a fantastic way to learn what sells and build early momentum.

If you’re a more experienced seller or ready to scale, building your own website gives you maximum control and long-term growth potential. You’ll own the customer experience, keep 100% of your profits, and build a brand that’s uniquely yours. This path takes more work, but the payoff can be substantial.

If you’re looking for a middle ground—a streamlined, low-fee solution that blends simplicity with profitability—Temzli is where it’s at. It’s built with creators in mind, offers freedom from commissions, and provides the kind of support and visibility you need to grow quickly without sacrificing ownership.

Whichever platform you choose, remember this: selling digital products is a long-term game. You’re building assets that can pay you over and over again. Focus on quality, consistency, and smart platform choices that align with your values and goals.

Start where you are. Use what you have. Lean into what feels sustainable and exciting.

And most importantly—choose a platform that works for you, not against you.

Let’s make 2025 the year your digital product business thrives.